I work hard to price my goods fairly and in line with this company's values. The business model I use doesn't allow significant or regular mark downs. Whenever I’ve partaken, as a consumer, in the flurry that is Black Friday, I’ve wound up with things I don’t need, aren’t in line with what I believe, and maybe don’t even want. I haven’t taken part as an individual for a few years, but now I’ve decided that as a business, this isn’t something I want to participate in either. I believe in consuming as a way to vote with my dollars, fulfill my needs and treat myself. I’ve got a feeling this community takes a similar and mindful approach.